Pitti Uomo 91 is ready to roll

The Pitti Uomo 91 (Florence, 10th-13th January 2017) is almost ready to roll: everything there is to know about what promises to be a scintillating edition of the men's fashion show, right from the 'Pitti Danceoff' theme, was presented in Milan on 17th November.


Pitti Immagine

"We will host over 1,220 exhibitors, the Fortezza venue is full, there will be about 200 companies new to this edition and a significant presence of international exhibitors, about 40% of the total," stated Raffaello Napoleone, CEO of show organiser Pitti Immagine. "We are expecting about 25,000 buyers, all of them in the premium market segment, including many from Germany, Japan and the USA. Pitti Uomo is increasingly positioned as an international showcase, alongside the Fashion Week."

As usual, the show will feature a huge range of events and special initiatives: from the return of the Z Zegna label, by one of Italian fashion's most renowned groups worldwide, which has chosen Pitti Uomo for the official preview of the collection designed by new Creative Director Alessandro Sartori; to Tommy Hilfiger, the iconic US brand featured for the first time at Pitti Uomo, with a selection of its autumn 2017 men's collections. British designer Paul Smith will be the event section's special guest this year, and will be present at Florence's Fortezza venue to introduce his contemporary line, PS by Paul Smith.

Pitti Uomo 91 will present many joint projects: the collaboration between men's label Larusmiani and Aldo Lorenzi, a historic Milanese brand active in the cutlery and men's accessories sector from 1929; the Roy Roger's + Liverano & Liverano capsule collection by Roy Roger's, introducing tailored jeans created in collaboration with Florentine tailor Liverano & Liverano; Fausto Puglisi will showcase his men's footwear line; Les Petits Joueurs will launch its brand-new, first men's collection; iconic denim brand Wrangler will celebrate its 70th anniversary by unveiling a unique collaboration with a famous international artist and designer.

Also present at Pitti Uomo 91 is the Golden Goose Deluxe Brand, celebrating its iconic sneaker's tenth anniversary with an installation-event, and London menswear label Cottweiler, presenting a capsule collection in collaboration with Reebok.

This year's edition will pay special attention to the Far East, with two projects showcasing new talent from Japan and Korea: the fashion show by Sulvam, the brand of Japanese designer Teppei Fujita, organised in collaboration with the Japan Fashion Week Organization, and two shows by young Korean designers, BMUET(TE) by Byungmun Seo and Ordinary People, in partnership with KOCCA (the Korea Creative Content Agency).

Pitti Uomo 91's pre-opening event on 9th January 2017 will be run by the Centro di Firenze per la Moda Italiana (the Florentine Centre for Italian Fashion), which will present at Palazzo Pitti the photography exhibition 'Fashion in Florence through the lens of Archivio Foto Locchi', featuring 100 rare pictures taken between the 1930s and the 1970s, portraying the history of fashion in Florence.

Translated by Nicola Mira

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