Proenza Schouler enters the fragrance sector

L'Oreal on Wednesday announced the signature of a license agreement with Proenza Schouler for the creation and development of fine fragrances.

Proenza Schouler, New York based women's wear brand, was founded by designers Jack McCollough and Lazaro Hernandez in 2002. One of the most exciting American fashion brands of today, Proenza Schouler is contemporary in design and attitude. Inspired by modern art and youth culture, Jack McCollough and Lazaro Hernandez blend traditional fabrication with new technology and craft.

"Jack McCollough and Lazaro Hernandez clearly belong to the very short list of today's most aspiring US designers whose creativity will bring the perfect complement to L'Oreal Luxe's portfolio of iconic fragrance brands. We are eager to welcome these remarkable designers to the L'Oreal family," commented Nicolas Hieronimus, President L'Oreal Selective Divisions.

Fueled by the designers' innovative talent and numerous prestigious fashion awards, Proenza Schouler has expanded rapidly worldwide. The first handbag collection was launched in 2008, followed by a license agreement to produce and distribute the brand's footwear collection in 2012. Today the brand boasts ten flagship stores and over 100 points of sale in the most prestigious locations across more than twenty different countries.

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"We are incredibly excited to embark on this new adventure with L'Oreal. Working on a fragrance has always been a dream of ours, and we could not have imagined that one day we would be given the chance to do so with the world leaders in the field. We look forward to translating our visual aesthetic into the subtle and highly emotional world of scent," added Jack McCollough and Lazaro Hernandez.