Pull & Bear and Smart team up to launch sustainable initiative

Inditex’s young fashion brand Pull & Bear and Smart Automobile have joined forces to develop a sustainable project, announced the microcars company in a press release this week.

As part of the collaboration, Smart will launch a limited-edition electric car, while the clothing company will roll out a collection made from sustainable raw materials inspired by nature and the Smart aesthetic.

The branded vehicle will launch in March with just 50 units available for purchase and exclusively for the Spanish market. The car will feature an “exclusive and sporty” finish and include an electric motor.

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Meanwhile, Pull & Bear will drop its collection with a range of items inspired by the environment and sustainability. The pieces will be crafted from raw materials whose processes are safe for the environment, such as organic cotton and recycled polyester.