Puma launches web3 collaboration with 10KTF Shop

By

Jennifer Braun

Published
Jun 26, 2022

Global sportswear brand Puma is expanding its presence into the Metaverse via a new partnership with 10KTF Shop and its virtual city, New Tokyo.

Founded in September 2021, 10KTF is a leading shop in the Metaverse known for its streetwear offerings. It is owned by Wagmi-san, a digital artisan whose collections and NFT community recently welcomed the global sports brand.

Currently, New Tokyo includes collectors of 10KTF, plus 16 additional NFT communities. This includes Gutter Cat Gang and Cool Cats, who have also partnered with Puma in the web3 space.

“Puma values the extremely engaged and passionate community that Wagmi-san has nurtured,” said Adam Petrick, chief brand officer at Puma. “We’re excited to join 10KTF and bring a physical layer to the current digital experience.”

Wagmi-san has previously alluded to his ambitions of bringing physical goods beyond the metaverse.

“Thanks to the rise of our 10KTF community and the like-minded craftspeople at Puma, a long-held dream of mine gets to be fulfilled. I am grateful for the opportunity to bring our crafts and our stories into the physical realm and usher in a new era for New Tokyo,” he said.

Last month, Puma also launched a new immersive sports-based experience on Roblox, a leading global metaverse platform, dubbed 'Puma and the Land of Games'.