Puma opens revamped UK flagship on Carnaby Street

By

Barbara Santamaria

Published
Apr 6, 2017

German sportswear brand Puma has relaunched its UK flagship on Carnaby Street with a new look. The design follows the brand’s new positioning, titled ‘Forever Faster’, and aims to emphasise its collaborations with well known designers and streetwear labels.

The modern, open-plan store also offers the latest pieces from Puma’s Performance and Sportstyle ranges, as well as its extensive footwear offering.

There is also a special focus on women’s products with a dedicated area which features the women’s collections including the coveted Puma x Fenty range. Female consumers are a strategic priority for the brand as more women become involved in sports worldwide, and the new designs reflects this commitment.

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The shopping experience is completed with immersive videos showing the label’s brand ambassadors including Rihanna and Cara Delevingne.