Puma unveils collab with artist Shantell Martin

The sports brand has unveiled a new collection of sneakers and apparel in partnership with the British visual artist Shantell Martin. The capsule comprises emblematic Puma footwear and a selection of clothing, all featuring the artist's signature illustrations and lettering, giving certain pieces an almost artisanal design.

This entirely black and white (or white and black) spring/summer 2018 collection combines Puma models -- such as the Suede sneaker which celebrates its 50th anniversary this year -- with the unique design DNA of Shantell Martin, known for her stream-of-consciousness drawings and light projections.

"I had a lot of fun collaborating with Puma on our new collection for spring/summer '18. It was cool being able to apply my artistic DNA to iconic Puma silhouettes, but what I particularly loved about the project was hiding little messages throughout the product offering to make something truly unique," said the artist.

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The collection sees Puma's "Leadcat" slide go customizable, with four removable leather straps, while the "Suede" comes in a black colorway with a multitude of white details. The "Clyde" and the "Platform Strap" get hand-written messages. There's also a range of apparel, including T-shirts, a cap, a two-layer jacket and a jumpsuit.

Part of the Puma x Shantell Martin collection is already out online at www.puma.com, in Puma stores and via selected resellers. A second drop is scheduled April 21.