Pura Naturals partners with celebrity make-up artist Noreen Taylor on CBD line

By

Cassidy Mantor

Published
May 24, 2018

Natural cleaning product brand Pura Naturals has partnered with celebrity make-up artist and CEO of Donore by The Organic Face, Noreen Taylor, to launch a cannabidiol (CBD) hemp and hemp seed oil infused personal care line.

Pura Naturals and Taylor's CBD line will include skincare, body care and cosmetics. According to Pura, the products will slow aging, increase vibrancy and act as a natural supplement of vitamins and omegas to address common skin issues.

In a release, Robert Doherty, CEO of Pura Naturals, said, "Expanding our health and beauty line into the rapidly growing CBD market and the cosmetic industry is a synergistic business move for Pura."

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"We are able to leverage our existing manufacturing agreement to capture the market share of increased interest in CBD oil products and 100% organic chemical free cosmetics," he added. 

Taylor said of the line, "Using CBD oil infused products to naturally treat my ailments has helped me tremendously. I believe that this chemical free and CBD oil infused product line will be a game changer in the beauty industry to bring to market."

Pura Naturals is best known for offering plant-based natural cleaning solutions for the home. The company's current skincare offerings include bar soaps, infused facial sponges and wipes. The brand sells in the US at CVS Pharmacy, Kroger, Sprouts Farmers Market, Target, Walmart and Whole Foods Market.

The Pura Naturals x Noreen Taylor CBD infused line is anticipated to launch mid-summer of 2018.