Ray-Ban signs sponsorship agreement with Ferrari

By

Obi Anyanwu

Published
Jul 8, 2016

Ferrari N.V. announced on Thursday that Ferrari and Luxottica Group have signed a sponsorship agreement. As per the partnership, Ray-Ban will appear on the SF16-H Formula One cars, starting from the British Grand Prix in Silverstone.

 
Mr. Sergio Marchionne, Chairman and CEO of Ferrari, commented: "Adding another prestigious brand like Ray-Ban to our livery is very gratifying for Scuderia Ferrari. This new agreement strengthens the ties between Ferrari and Luxottica, two major Italian companies with shared principles and values that are both continuously striving for excellence. I am sure that this new partnership will be satisfactory for both companies and give the team an extra boost to strive for more."

Ferrari has multiyear licensing agreements with a number of fashion and luxury brands including Puma, Movado, Oakley and Tod’s. The automobile company also operates an apparel line and approximately 30 global retail outlets as of 2015.