Reformation introduces curvy collection for spring

Reformation is the latest major fashion label getting into the plus size business.




The LA-based sustainable clothing brand is launching a collection in a size-inclusive range of 0-22, in collaboration with curvy model Ali Tate Cutler.

The brand took to Instagram to announce the news, writing: "For the last year or so we've been receiving a lot of comments and requests for more inclusive sizing -- and rightly so. It's obviously unfair that we've only been offering clothing to a limited size range. So today we're super happy to launch a Spring collection available in sizes 0-22, in collaboration with @ali_tate_cutler." In a later post, it added, apologetically: "Sorry it took us so long."

Cutler also shared the news of her new line with her 56,000 Instagram followers, posting some snaps of her wearing select pieces, alongside the caption: "This company has been an all time fave of mine because yes, their styles are freakishly cute, but also because they make their clothes sustainably and transparently. Talk about changing the fashion industry! Ever wanted to wear Ref clothing but didn't fit? Not to worry- this line comes in extended sizes for the first time ever."

The new collection spans summer dresses and separates in a range of vibrant shades and prints such as gingham and florals, at a price point ranging from $78 to $218.

Reformation is not the only brand embracing size inclusivity of late -- earlier this month, Reese Witherspoon's fashion brand Draper James joined forces with plus-size retailer Eloquii on a 30-piece capsule collection running in sizes 12-28, while department store Nordstrom rolled out a new, more expansive sizing initiative last year.
 

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