BANGALORE, FEB 17 - Revlon Inc (REV.N) posted a 7 percent jump in fourth-quarter sales, helped by a strong demand for its color cosmetics in Asian and domestic markets, sending it's shares up 20 percent in morning trade.

Halle Berry for Revlon

The company earned $296.2 million, or $5.66 per share, compared with $327.3 million, or $6.25 per share last year.

Sales, however, rose to $369.2 million from $344.6 million, driven by a 20.9 percent jump in the Asia-Pacific region and a 7.5 percent rise in its core United States market.

Analyst Connie Maneaty of BMO Capital Markets said the domestic sales rise, mostly driven by Revlon and Almay color cosmetics, was against the 7 percent decline she had estimated.

"While we are cautiously optimistic owing to the increase in U.S. sales, only increases in future quarters will confirm this positive turn," the analyst said.

Shares of the company were up 20 percent at $13.02 on Thursday on the New York Stock Exchange.

(Reporting by Nivedita Bhattacharjee; Editing by Joyjeet Das)