Revolve launches e-commerce site for Mexico

US online retailer Revolve has had a busy week. After launching a collaboration with sisters Kendall and Kylie Jenner, the e-tailer takes its ambitions one step further as it announces its launch in Mexico.

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Revolve, a favourite for fashion influencers like Chiara Ferragni and Emily Ratajkowski, carries brands such as Ale by Alessandra, Lovers + Friends, For Love & Lemons, Alexis, Privacy Please, Karina Grimaldi, MAJORELLE, Tularosa, Free People, Alice + Olivia, to name a few.

In Mexico, the site offers free shipping for orders over $300 (or $5,000 Mexican pesos).

According to the brand, the Mexico launch is part of a wider strategy to target the Latin American market, which is its second largest online market after Asia Pacific.

Revolve’s arrival in Mexico comes one day after the launch of sisters Kendall and Kylie Jenner’s exclusive swimwear collection for the label. The range includes 23 pieces retailing from $45 to $165.

The e-commerce site was launched in 2003 and has now more than 40 million visitors per month. In 2015, Revolve had sales of $400 million and it estimates it ended 2016 with revenue of $500 million.

Translated by Barbara Santamaria

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