Rhone Apparel launches holiday pop-up in NYC

By

Obi Anyanwu

Published
Oct 26, 2015

Rhone Apparel continues its expansion this year with the opening of its holiday pop-up shop in SoHo in New York City. The pop-up located at 292 Lafayette Street is Rhone’s first foray into brick-and-mortar.

The men’s activewear and lifestyle brand worked with Thor Equities to secure the space, and it partnered with Reform Creative, an interior design and architecture firm, to bring its retail vision to life. The interior design of the pop-up is inspired by New York City’s infrastructure and the contrast of old and new. Reform Creative collaborated with local custom cabinetmaker, Stand & Build to create the store’s custom blackened steel and diamond pattern metal mesh fixtures.
 
"We're excited to launch our first Rhone retail experience. This is the perfect opportunity to interact with our customers and understand how we can best serve them and our community," stated Nate Checketts, co-founder and CEO of Rhone. "We plan to take this knowledge and expand to other areas of the country to give as many people as possible a hands-on experience and access to the product."

The holiday pop-up offers Rhone’s best-selling styles and seasonal collections now through January 15, 2016. On November 20, 2015, the store will also offer women’s luxury activewear brand, Alala.

Rhone Apparel was founded in 2013 and has received a $5 million Series A investment in September 2015. The brand is currently offered in Bloomingdale’s, Nordstrom and Equinox.