Rihanna selects London for second Savage X Fenty pop-up

By

Sandra Halliday

Published
Jun 11, 2018

Rihanna has made an impact since launching her Savage X Fenty line last month with reportedly strong sales, and she’s now announced that London will host a pop-up shop, the label’s second after New York.

The team behind the brand has moved fast with the new pop-up set to open as early as Wednesday this week at Shoreditch Studios.

As always with such brands, Instagram was the chosen forum for the announcement with Rihanna saying: “London! @savagexfenty will be POPPIN'UP in Shoreditch for 5 DAYZ”. There will also be “special guests & daily surprises” for the duration.

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Opening hours will vary but in general start at 10:00 or 11:00 up until 20:00 with intense social media speculation that Rihanna herself might turn up.

For anyone who can get to Shoreditch, the store also promises to have plenty of stock of items that had previously been listed as sold out. The line, which comes in a range of sizes from 32A-44DD and XS-3X, was snapped up quickly at launch with most items listed as sold out quite fast. The website will also be restocked as of June 14 with a number of new designs being dropped.

The original 90-item collection featured a range of styles from practical T-shirt bras to more sexually charged corsets.