Robin McGraw launches skincare line

Author and philanthropist Robin McGraw is teaming up with dermatologist Dr. Jessica Wu on a new skincare collection. 

The two-time No. 1 New York Times best-selling writer has created 14 products for the line, which will launch under the Robin McGraw Revelation lifestyle brand on November 15.

The Robin McGraw Revelation luxury skincare line will feature day and night treatments, in addition to solutions targeted at brightening. The products come with zingy titles such as ‘OMG! is this really ME?', an ‘instant face shaper' that promises to lift and tighten the skin. There is also a ‘revitalizing serum' called ‘Face it, you look amazing!' and a triple action brightening serum that promises to fade the appearance of existing spots and discoloration called ‘Let there be bright!' A ‘Vita-boost' vitamin infusion serum, a ‘Welcome back YOUth' retinol serum and an ‘up, up & away' firming neck and décolleté cream will also be part of the series.

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The collection eschews harmful sulfates, mineral oil, parabens and chemicals and has not been tested on animals. The packaging will feature a motivational quote from McGraw hidden under the lid, acting as a reminder to women to "feel empowered and to always live each day with a smile".

"I want to encourage women to put themselves first, understand that they deserve to embrace their own beauty, health and happiness, to know they must take care of themselves so they can take care of those they love," said McGraw.

The line will be available from $22 from www.RobinMcGrawRevelation.com.