Rochas to open first womenswear pop-up store Paris

Rochas has announced the upcoming opening of its first pop-up store for women's collections.

The retail space, designed with elegance and modernity, will be located in the French capital's prestigious Saint-Honoré neighborhood on the Right Bank, a stone's throw from the famous Place Vendôme.

After previously opening a pop-up store for the relaunch of its men's collections in 2017, Rochas is now focusing on womenswear. From February 28, the luxury label will open a pop-up store showcasing a selection of women's ready-to-wear apparel and various accessories.

Located at 4 rue Duphot, this 130 sq m store combines traditional features with more modern details, such as concrete, creating an atmosphere that's warm, inviting and contemporary.

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Inside, fashion fans will be able to browse and shop creations from the Rochas Resort 2018 collection, as well as ready-to-wear and accessories from the spring/summer 2018 women's collection.

The store will be open from February 28 to the end of June 2018.