Roots partners with Air Canada for holiday shopping

Canadian lifestyle brand Roots announced this week a seasonal retail partnership with airline company Air Canada, to help make holiday shopping online more convenient.

The partnership will allow passengers on all Wi-Fi-enabled Air Canada flights within North America to shop Roots.com for free during the duration of their flight, during the holiday retail and travel season.

"As a proud Canadian retailer and an international ambassador of Canadian heritage, Roots is thrilled to be working with our nation's iconic air carrier to create a unique shopping experience at 36,000 feet," said Jim Gabel, CEO and president of Roots, in a news statement.

The Roots in-flight retail activation is especially convenient for holiday gift giving since presents can be purchased during a flight and either picked up at the destination or delivered directly to the recipient. What’s more, at checkout, customers will be able to choose from two delivery options: free shipping on orders over $50 to any destination within North America, or they can take advantage of the Roots Click and Collect system.

"Most Click and Collect orders are processed and ready to be picked up within four hours of the order being placed," said James Connell, VP of marketing and e-commerce. "That means passengers on transcontinental flights could have their order ready and waiting for them at their selected Roots store before they land."

To promote this partnership, the Roots Holiday Gift Guide will be made available at Air Canada Maple Leaf Lounges in Toronto, Montreal and Vancouver and a Roots advertisement will be featured in the December issue of Air Canada's in-flight magazine, Air Canada enRoute, as well as online on Gogo.

This partnership is now live and will run until December 31, 2016 on all Wi-Fi-enabled Air Canada flights within North America.

Roots partners with Air Canada for holiday shopping

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