Ryan Seacrest jumps on the male beauty bandwagon with new skincare line

Gentlemen, have you ever wondered how to get skin as smooth as Ryan Seacrest's? Then relax, because all is about to be revealed, thanks to the star's latest venture -- a male beauty product line.

The "American Idol" host is teaming up with Beverly Hills dermatologist to the stars Dr. Harold Lancer on a skincare line for men. Set to launch in late 2016, the collection will be based on the principles of Lancer's established Lancer Method but incorporating original formulas designed to target the specific skincare needs of men today.

Seacrest, a long-time patient of Lancer's, is hoping to capitalize on the booming men's grooming market with the product line.

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"It's no secret that guys are increasingly embracing the benefits and value of grooming, as well as openly talking about it," he said. "I've always credited Dr. Lancer with my own efforts to maintain a youthful appearance, leveraging his skincare regimen."

According to Lancer, men are increasingly concerned about their appearance when it comes to skincare.

"Over the years at my practice, I've seen an evolution in how men care about and for their skin," he explained. "There is undoubtedly more of a consciousness within this demographic and a clear shift to more diligent maintenance."

Lancer, who launched his Beverly Hills practice in the 1980s, is known for both his celebrity clients and his skincare line. TV and radio host and producer Seacrest is known for his Emmy-winning entertainment production powerhouse, responsible for shows including "Keeping Up with the Kardashians" and "Kourtney and Khloe Take the Hamptons." The new skincare line isn't his first foray into the fashion and beauty universe -- in 2014, he launched a men's tailored clothing and accessories collection, Ryan Seacrest Distinction, at Macy's.