Ryan Seacrest to launch men's skincare line

By

Kate Dingwall

Published
Mar 1, 2017

Ryan Seacrest is looking to throw his hat into the grooming ring, launching his own brand of men’s skincare products. 

Launching in June, the line is a collaboration between the TV personality and celebrity dermatologist Dr. Harold Lancer. The line, backed by Bonfire Entreprise, will be called “Polished by Dr. Lancer”.

Bing Howenstein, Bonfire’s CEO, told Forbes, “Men are more discerning about their daily habits and products and have a strong desire to make themselves better in every way. It was a no-brainer to get behind this new men’s skin-care brand that combines expert technology with celebrity power, along with tremendous value, a combination we have seen work very well in the past.”

While prices have not yet been released for the line, we do know the line will contain a dual-cleanse shave cream, a moisturizer, a lip-case sunscreen, an anti-aging serum, and a micro-scrub.

Seacrest has already made a move into the consumer goods market. He boasts a menswear and home furnishings line with Macy’s.