Saavy launches new hemp based beauty line

By

Cassidy Mantor

Published
Jun 9, 2017

Chatsworth, CA-based Trimax Corporation's wholly owned natural skincare subsidiary Saavy Naturals Inc. has launched Bay Rum & Hemp, a new line of all natural hemp based beauty and grooming products for men and women.

The new Bay Rum & Hemp line uses organic hemp oil as a key ingredient. The full product line includes handcrafted bar soap, a Dead Sea salt scrub, body cream, body wash and hair care products. All products have a classic herbal Bay Rum scent.

The hemp-based beauty market is a $688 million dollar industry already. The Hemp Business Journal estimates the hemp industry will grow to $1.8 billion by 2020 and will be led by hemp based body care.

According to a recent market research report, the U.S. skin and body care industry alone is expected to reach $10.7 billion by next year.

Debra Saavedra, COO of Trimax Corporation and its subsidiary Saavy Naturals, Inc. said, "With the booming interest and ascending trajectory of both the hemp and natural body care industry, we at Saavy Naturals are aggressively working to become the leading brand of these two growing industries."

As the global skincare industry continues to grow, and already produces $121 billion annually, Saavy's launch of the Bay Rum & Hemp line is perfectly timed for explosive growth.

Saavedra affirmed, saying, "We look forward to capitalizing on this growing sector."

In time for Father's Day, Saavy is offering two men's grooming gift sets of the new hemp product line. The classic dad gift set includes a sea salt scrub as well as handmade soap and shampoo, retailing for $29.99. The dad essentials set includes soap, body wash and body cream and retails for $19.99.

Saavy products are currently sold nationwide at grocery stores and boutiques focused on the natural lifestyle. Retail partners include Whole Foods Market, Bristol Farms and Gelson's.

The full hemp-based product line ranges in price from $6 for 5oz of handmade soap to $15 for the Dead Sea salt scrub with witch hazel. It is available online now through the company's website.