Saks Off 5th debuts new "The Next Generation" collections

By

Gabriella Lacombe

Published
Sep 11, 2018

Saks Fifth Avenue outlet Saks Off 5th has launched "The Next Generation," a new range of five New York-based fashion brands inspired by different popular style trends. The new collections launched on Tuesday both online and in Saks Off 5th stores throughout North America. 

The five brands have been dubbed Ava & Aiden, Renvy, Pure Navy, NHP and Russell Park, and each focuses on a different kind of customer, featuring products ranging from sportswear and ready-to-wear apparel to footwear and accessories for men and women. 

"When developing the collections, we wanted pieces to maintain classic wearability while ensuring they felt current, and for several of the brands, trend-forward," said Irene Newman, head of design at Saks parent company Hudson's Bay Company, in a release. "It was important to combine stylish designs with quality fabrics and flattering fits while maintaining attainable pricing." 

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New additions to the collections will be added each month, with cashmere apparel, cold weather accessories, and new suiting styles and colors set to debut throughout the Fall/Winter season. 

Saks Off 5th, a member of the Hudson's Bay Company brand portfolio, offers discount prices on designer brands. Currently, the retailer manages an e-commerce division as well as 133 stores.