Scotch & Soda to open at New York City’s Seaport District

By

Obi Anyanwu

Published
Apr 7, 2016

Scotch & Soda is the latest brand to head to New York City’s Seaport District. The Howard Hughes Corporation announced on Wednesday that it has signed a lease with the Amsterdam-based fashion label. 

 
"We are very pleased to expand our New York City network downtown into the city’s oldest new neighborhood,” said Ari Hoffman, Chief Executive Officer of Scotch & Soda. “The redevelopment of the Seaport District’s waterfront, surrounded by historic buildings and cobblestone streets, is a natural environment for Scotch & Soda. The neighborhood’s sense of authenticity and intimacy suits our brand well."
 
Scotch & Soda originated in the 1980s, but it re-launched in 2001 with three new owners. The brand appointed Ari Hoffman as CEO in 2014 from Benetton. He is credited for revitalizing the Gant brand in the US. Scotch & Soda currently operates 100 stores worldwide, and the Seaport retail location will be the first store to open in Lower Manhattan.

The revitalized Seaport District will encompass seven buildings on several city blocks totaling over 365,000 square feet. In 2015, The Howard Hughes Corporation opened the Seaport Studios curated concept store featuring emerging fashion designers. The store will reopen in May 2016.