Sears launches new denim lines and in-store app game

Just in time for back-to-school, Sears announced on Tuesday the launch of two new private label apparel lines and a new interactive in-store Sears app game.

The retailer has expanded its current Roebuck & Co. line to include styles for boys and girls. Sears has also introduced a new women's denim collection baptized R1893.

The new Roebuck & Co. line includes denim, plus khaki cargo pants, long-sleeve tops and hoodies for boys, and leggings, tops and jackets for girls, while the women’s R1893 collection features six fits and 52 washes.

What’s more, Sears has also teamed with the makers of the movie "The Secret Life of Pets" for the launch of a new in store app game. Users can launch the Sears app in-store to search for clues marked with a QR code to “find max”. When all three QR codes are scanned, Max's secret location is revealed, unlocking opportunities to enter sweepstakes, earn instant Shop Your Way points and more.

Sears launches new denim lines and in-store app game

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