Published
Oct 14, 2014
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Sephora: an annual growth objective of 10%

Published
Oct 14, 2014

Since this past January, Sephora has recorded a 0.4 point growth for a French selective perfumery market that is admittedly in retreat (-1.5% in 2013, source: NPD). Growth that nevertheless climbed to 0.8 points of the global market share without the obligation of closing the flagship store on the Champs-Elysées at 9 pm, the daily newspaper reported.


The Sephora store on the Champs Elysées | Source: AFP - AFP


The store on the most beautiful avenue in the world - the leading Sephora store in terms worldwide sales – will have thus recorded a 20% drop in its turnover.  

The major retailer belonging to the LVMH Group, which should achieve a turnover of 5 billion euros this year, is banking on an annual 10% growth over the next five years. 

An objective Sephora plans on reaching notably by expanding its network of stores in France, the United States and China.

Moreover, Sephora has recently opened its first store in Indonesia and plans to shortly move on to Australia.
 

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