Sephora sweetens up with Museum Of Ice Cream beauty collaboration

ephora has teamed up with the Museum of Ice Cream (MOIC) on what might be its sweetest beauty collaboration yet.

The cosmetics retailer and the interactive art exhibit have been working on a series of makeup essentials and accessories set to launch on September 20 in the US and Canada.

Photos and a teaser video clip published on MOIC's Instagram page reveal that the collaboration will include a set of candy pink makeup brushes filled with sprinkles, inspired by its ‘Sprinkle Pool' installation, as well as a matching clutch case. The posts also hint at at least one lip gloss, a compact and a shimmery 12-pan eyeshadow palette.

According to MOIC, the line was designed to be used as "a vehicle of self expression and to inspire individuality." The brand adds: "Each of these makeup essentials and accessories were inspired by the excitement both ice cream and beauty bring to one's life."

The collection is the result of the latest of several big name collaborations for Sephora, which also released a Barbie-themed series earlier this year.

The 'Museum Of Ice Cream X Sephora' collection will go on sale online and in stores on September 20 and will also be available at The Pint Shop Online.                                                                                                                

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