Sézane to open brick-and-mortar store in New York

By

Anaïs Lerévérend

Translated by
Nicola Mira

Published
Aug 24, 2017

Sézane is heading for New York. The Parisian womenswear label first launched on the web in 2013, then followed up with a US-specific website in 2016. Its US expansion now takes a physical path, as the high-end label is set to open a brick-and-mortar store in New York, its first outside France, on 7th September.

Of course Sézane is steering well away from a traditional retail format, opting instead to replicate in New York its apartment-style concept first tested in Paris. The label has picked 185 m2 premises in the Nolita district, at 254 Elizabeth Street. The interior design was commissioned to US architects Talbot & Yoon, who created a domestic ambience "infused with Parisian magic," using several decorative features imported from France.

The Sézane ‘apartment’ will offer for sale the label's ready-to-wear and accessories collections, its collaborations (like the very recent one with L.A. Dance Project), and a lifestyle selection curated by the label's founder, Morgane Sézalory. Sézane will supply the new store with its own local product stock.

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To make the flat even more welcoming, a café area will soon open within it, and a partnership with a local florist has also been set up.

After its online launch in 2013, Sézane established a string of points of physical contact with customers: besides the apartment format inaugurated in rue Saint-Fiacre, Paris, in 2015, the brand opened a series of pop-up stores scattered across Europe. The New York store will be Sézane's first permanent retail outlet outside France, marking a new phase in the label's warp-speed development.