Shiseido adds Laura Mercier and RéVive to global portfolio

By

Jennifer Braun

Published
Jun 3, 2016

Shiseido Americas announced on Thursday that they have acquired the Laura Mercier and RéVive brands.   
 
The global cosmetics company has signed a definitive agreement with Alticor, Inc. to acquire its wholly-owned subsidiary Gurwitch Products, LLC, the owner of the two beauty brands.
 
The acquisition of Laura Mercier and RéVive, two makeup and skincare brands, is expected to provide Shiseido with significant growth opportunities, expanded customer reach and an even stronger hold on the fast-growing makeup market.

 
Together, the brands had net sales totaling $175 million in the fiscal year ending 2015.
 
“Both brands have unique viewpoints, fast-growing and loyal customer bases, and the same focus on innovation that defines all of Shiseido’s brands,” says Marc Rey, President and Chief Executive Officer of Shiseido Americas, in a news statement. “Shiseido is well positioned to generate significant value from this attractive acquisition opportunity, and we are energized to use our regional and global resources to take these brands to the next level and further strengthen our overall position in the marketplace.”

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The acquisition is also consistent with Shiseido’s “Vision 2020” goal to accelerate global growth and the company’s strategy to leverage regional strengths, assets and expertise for global benefit.
 
The transaction is expected to close in the third quarter of 2016, and Shiseido Americas expects to rapidly integrate the new brands into its regional organization following the close.
 
Shiseido Americas is a subsidiary of Shiseido Co., Ltd. It was founded in 1872 as the first Western-style pharmacy in Japan.