Shiseido forms joint-venture in Middle East

By

Sarah Ahssen

Published
Oct 25, 2013

To speed up development in the Middle East, Shiseido has announced plans to form a joint-venture with its long-time local partner Creation Alexandre Miya Paris Limited, who it has worked with since 1997. Based in Dubai and named Shiseido Middle East FZCO, the JV will be owned by Shiseido International Europe and Creation Alexandre Miya Paris Limited, with stakes of 51% and 49% respectively.

The joint-venture, which will begin activity in January 2014, will distribute Shiseido products across the seven Middle Eastern countries: Bahrain, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.

Japanese company Shiseido decided to take back control of its activity in the region due to high growth potential. The group estimates that the Middle Eastern cosmetics market could be worth 1.5 billion dollars.