Published
May 9, 2016
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Shiseido unveils newly expanded Americas Innovation Center

Published
May 9, 2016

Shiseido Americas Corporation unveiled last week its newly enhanced facility, located in East Windsor, New Jersey.

Shiseido Americas Innovation Center ribbon cutting. - Shiseido

 
The Americas Innovation Center was significantly expanded from 6,600 square feet to 22,000 square feet to accommodate advanced R&D activities in the Americas. The R&D activities include development of product information, product safety assurance, and intellectual property management. These functions were previously housed in Japan.
 
“The Americas Innovation Center will help facilitate deeper customer insights and unparalleled innovation in the Americas, which will in turn enhance product research, technology and development on a global scale,” says Marc Rey, President and Chief Executive Officer, Shiseido Americas, in a news statement.

Shiseido Americas Corporation (“Shiseido Americas”) is a subsidiary of Tokyo-based, global cosmetics company Shiseido Co., Ltd.

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