Shoes.com named winner of the 2016 ecommerce experience award

By

Jennifer Braun

Published
Jun 5, 2016

Shoes.com was awarded the 2016 Ecommerce Experience Award by the Retail Council of Canada at the Excellence in Retailing Awards, which took place in Toronto last week.
 

The award recognizes Canadian ecommerce businesses for their overall user experience including everything from site design, to merchandising, search, content, social, emails, and mobile. In particular, Shoes.com was recognized for its personalized online user experience - mainly its Smart Shopper feature, which is a technology that identifies which unique attributes a customer is looking for in a shoe, and offers a curated collection designed specifically with their personal preferences in mind.
 
"This award is testament to our consistent focus on the customer -- from their first visit online, to their experience searching for shoes, to placing an order -- everything we do is with our customer in mind. Only four years ago, Shoeme.ca was a team of two operating out of a Vancouver basement suite -- I couldn't be more proud of how far we've come," says Shoes.com CEO and Co-Founder, Roger Hardy.

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Other finalists in this category included Costco, Walmart, Sport Chek, goeasy, and Surmesur.
 
Shoes.com offers a selection of over 500 brands and successfully serves over 8 million customers across the USA and Canada. The company's online properties include Shoeme.ca, Shoes.com and OnlineShoes.com.