Shopping app wins SXSW accelerator competition

The 'Lily' app has taken home top honors at South by South West’s accelerator competition. Over five hundred web-based companies were competing in the ninth annual competition. 

The Lily app in action - Lily

Lily is a shopping and styling app designed to help women browse and purchase clothing. The app utilizes perception engine technology to react to women's emotions, perceptions, and aspirational feelings when they browse for clothing. 

Users can chat with “Lily” wheres she will analyze the user's physical and emotional preferences, then proceed to suggest items based on a database of thousands of current styles. Users can purchase suggested items directly via the app. Each item is chosen based on price, similar items and specific style attributes, and whether or not it would flatter the user's body type.

Lily took home the top award in the ‘social and culture’ section of the competition. The competition was judged by a panel of experts in front of a live audience. The winners received a cash price and sponsor gifts, as well as exposure to investors.

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