Sid Neigum designs for Pfaff Automotive

By

Jennifer Braun

Published
Feb 26, 2017

Canadian fashion designer Sid Neigum is lending his design skills to the automotive industry.
 
The Alberta-born Toronto-based womenswear designer has partnered with Canadian automotive retailer Pfaff Automotive Partners to design three limited edition vehicles.
 
"Fashion, cars and modern design have always been passions of mine, to be able to partner with Pfaff, the best luxury car dealer in the country, is a childhood dream come true," Neigum says, in a news statement. "Design principles apply in the same way to fashion and cars. They have to have balance, rhythm, unity, and good proportion. Good design links innovation and creativity."
 
Niegum offered his design consultation services to help create three special vehicles - an Audi Q7, BMW Alpina B7, and Porsche 911 Carrera S – using his knowledge to help blend materials, finishes and technology in new ways.

 
For the Audi Q7, Neigum chose a Night Black finish and Chestnut Brown leather interior, as well as several other interior detailing such as Audi Exclusive leather upholstery and trim, and floor mats with Brown piping and stitching. For BMW's flagship sedan, the Alpina B7, Neigum chose a Smoke White BMW Individual Full Merino Leather interior, complemented by black Ceramic controls and other detailing. Meanwhile, the Sid Neigum Porsche 911 Carrera S is finished in Agate Grey Metallic on Black leather.
 
The limited-edition vehicles will be available only at Pfaff dealerships.

 
"We are very excited to partner with Sid Neigum on these exclusive, beautiful automobiles," adds Chris Pfaff, President and CEO of Pfaff Automotive Partners, in a news statement. “[…] We've partnered with Porsche and Audi Exclusive to build limited-edition vehicles available only through our dealerships, and customization is always a part of our sales process. To have Sid applying his design talents to Pfaff vehicles - and to make his services available to customers who want a next-level, one- of-a-kind automotive statement - is a natural extension of this philosophy."