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Published
Aug 27, 2015
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Skechers becomes the title sponsor of the LA Marathon

Published
Aug 27, 2015

Skechers Performance, a division of Skechers USA, Inc., and LA MARATHON LLC announced today a multi-year partnership that will make Skechers Performance the title sponsor of the Los Angeles Marathon. The race will now be called the Skechers Performance Los Angeles Marathon, and it will be held on Sunday, February 14, 2016.


An artist rendering of the Skechers Performance Los Angeles Marathon


 
The Skechers, Los Angeles Marathon partnership comes right before the 30th anniversary of the race. As the title sponsor, Skechers will be present for all marathon week activities including the Los Angeles Marathon Health & Fitness Expo, where it will sell official race merchandise featuring the new race logo. The brand will also outfit the course volunteers and staff and provide finishers’ shirts for all participants.
 
“Partnering with the Los Angeles Marathon is a strategic step forward for our company and the Performance Division,” said Michael Greenberg, president of SKECHERS. “As a Los Angeles-based business, we have always wanted to be a part of this iconic race since we began developing our performance footwear division and we could not be more thrilled to join the Los Angeles Marathon as title sponsor.”

Skechers currently serves as the official footwear and apparel sponsor for the Chevron Houston Marathon and sponsors elite marathon runners Meb Keflezighi and Kara Goucher.
 
Registration for the Skechers Performance Los Angeles Marathon will open on Tuesday, September 1, 2015.

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