Skechers donates $3 million to Best Friends Animal Society

By

Obi Anyanwu

Published
Nov 5, 2015

BOBS from Skechers, a division of Skechers USA, Inc., announced Wednesday a multi-year partnership with Best Friends Animal Society, the only national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in animal shelters.

Through the partnership, BOBS from Skechers has committed $3 million to further Best Friends Animal Society’s lifesaving initiatives. Also, for every purchase of BOBS, Skechers will make a donation to the program.
 
“BOBS from Skechers has been rooted in giving back since the launch of the line and we wanted to expand the philanthropic reach by giving in new ways,” said Robert Greenberg, Chairman and CEO, Skechers. “To date, the current charitable model has allowed all of our BOBS customers to give free shoes to children in need, with over 12 million pairs donated. We are now building upon the giving message by partnering with Best Friends to save pets. With around four million shelter pets being killed each year, we want to help Best Friends bring that number to zero and we are excited that our partnership will help play a part in reaching that goal.”

The footwear brand will launch a multi-tiered marketing campaign in spring 2016 to support to the partnership including a limited edition BOBS footwear collection, co-branded shoe box packaging, national TV, print and digital marketing. The brand will also serve as presenting sponsor for the animal welfare organization’s major national events.
 
“We are thrilled to partner with BOBS from Skechers on their charitable initiative,” said Gregory Castle, co-founder and CEO, Best Friends Animal Society. “Not only will the shoes look great, but each box will carry a message of support for our mission to get pets out of shelters and into forever homes. With every step taken in BOBS, we help ‘Save Them All’.”