Skechers returns as title sponsor of the Los Angeles Marathon

By

Obi Anyanwu

Published
Mar 1, 2017

Skechers Performance on Wednesday announced its return as the title sponsor of the Los Angeles Marathon. The Manhattan Beach-based footwear company is celebrating the upcoming race with the launch of official race merchandise and the Road to Los Angeles campaign.

 
Road to Los Angeles is a global marketing initiative that allows partners to take part in the marathon with a VIP experience. Skechers introduced the initiative to raise awareness of its footwear and the Los Angeles Marathon.
 
“Our inaugural title sponsorship of the 2016 Los Angeles Marathon was extremely successful, and this year, we wanted to build on our record-setting international growth by creating an experience for as many international partners as possible,” said Rick Higgins, SVP, Merchandising/Marketing, Skechers Performance. “As a global brand, the Road to Los Angeles campaign is bringing together not only the Skechers international community, but also the running community, with one remarkable race experience here in Los Angeles. Watching people from all different walks of life and various running experience levels train for the marathon has been exciting—they really have embraced the DNA of the Skechers Performance brand.”

In addition to launching Road to Los Angeles, Skechers launched official race merchandise on its website. The collection is comprised of limited edition apparel, such as technical run shorts, leggings, tops, casual tee shirts and accessories, and footwear, including the award-winning Skechers GOmeb Razor, the Skechers GOrun Ride 6, and the Skechers GOrun Forza 2. Skechers is also launching the GOrun Forza 2 OMG model, which will be available only at the Skechers Performance official race booth.
 
The 2017 Skechers Performance Los Angeles Marathon will be held on March 19, 2017. Skechers will hold the Skechers Performance Los Angeles Marathon Expo on March 17 through 18 at the Los Angeles Convention Center.