Sloane & Tate to sell direct to consumers

Sloane & Tate, the Los Angeles-based women's underwear line, is going to sell direct to customers, leaving the wholesale scene. The company, which produces its pieces locally in Los Angeles, will sell exclusively on its website sloaneandtate.com.

 
"We are thrilled to offer our customers more competitive pricing by selling to them directly.... and we want to be able to reach an even broader market," said Sloane & Tate Founder and CEO, Eliza Ladensohn. 
 
Sloane & Tate has been designing women's underwear with a menswear-inspired aesthetic since 2009. It encourages its wearers to "Break the Rules" and "Don't Follow the Crowd." 

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The line comprises cotton boy shorts, briefs, bralettes, layering tanks and tees.