Sport Chek unveils retail innovations at new Toronto flagship

By

Jennifer Braun

Published
Jul 30, 2016

Sport Chek opened on Thursday an 80,000-square-foot flagship retail location at CF Sherway Gardens in Ontario. The new retail location is the company's sixth flagship location and the third in the Greater Toronto Area.
 

Customers can shop a selection of apparel, footwear, sports and fitness equipment, and accessories from brands such as Nike, Under Armour, New Balance, Fitbit, Oakley, The North Face, Adidas and Columbia.
 
The new boutique also houses several new in-store innovations including a three-storey monolith showcasing video brand stories, hologram podiums, and enhanced 'shop-in-shops' from Adidas, Nike, Under Armour, New Balance, The North Face, and more.

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Other retail innovations include a New Balance Stride I.D. Experience Lab which produces a 3D scan of a customer's foot, along with a proper fit recommendation for the perfect shoe selection; a Basketball Shop dedicated to basketball products from Jordan, Nike, Under Armour and Adidas; and a flagship Atmosphere Space dedicated to camping, hiking, climbing, and outdoor living.
 
Sport Chek is a part of the FGL Sports Ltd. Corporate banner.