Stance introduces new intimates collection

By

Obi Anyanwu

Published
Oct 18, 2017

Innerwear label Stance launched on Tuesday its new intimates collection.

Stance CMO Candy Harris said in an interview with Shop Eat Surf that the sock brand has been developing the intimates line for over two years.
 
“We knew it was a category we wanted to get into,” she said. “There is such a missed opportunity in this space to have a more in-depth and creative conversation with women. Even though intimates has always been an aspirational category for women overall, we felt what was being offered was a little one-dimensional."

The California-based brand introduced twenty-four intimates pieces, including bralettes, boy briefs, thongs, bikinis and bodysuits. The new styles feature Sensil Nylon fabrics to regulate temperature and control moisture, soft micro nylon True-Flex Bands, and flexible bands, rose gold hardware, and interior contour mesh on the bras.
 
The Stance intimates collection is available on the brand’s website, and prices range from $16 to $60.