Feb 22 (Reuters) - Shoemaker Steven Madden posted a 30-percent rise in quarterly profit on strong demand during the crucial holiday season, and forecast 2011 profit above estimates.

Steve Madden shoes

For 2011, the company, whose lines include flagship brand Steve Madden, Stevies and Candies, expects to earn $3.00-$3.10 per share.

Analysts on an average were expecting the company to earn $2.99 a share, according to Thomson Reuters I/B/E/S.

For the fourth quarter, the Long Island City, New York-based company earned $17.6 million, or 62 cents per share, compared to $13.6 million, or 49 cents per share last year.

Analysts were expecting the company to earn 55 cents a share, on revenue of $157.9 million.

Shares of the company were up 4 percent at $46.50 on Tuesday before the bell. They closed at $44.55 on Friday on Nasdaq. (Reporting by Nivedita Bhattacharjee; Editing by Roshni Menon)