Stich Fix launches Stitch Fix Men styling service

By

Obi Anyanwu

Published
Sep 19, 2016

Online personal styling service Stitch Fix on Monday launched Stitch Fix Men, a styling service for men offering a range of apparel and accessories.

 
Stitch Fix Men offers 50 different denim and apparel brands including 7 For All Mankind, Scotch & Soda, Mavi, AG DL1961, JACHS and Penguin as well as up-and-coming labels Threads for Thought, Flag & Anthem, Nifty Genius and Hawker Rye, an exclusive brand for the launch. On Stitch Fix Men, personal stylists select five items of apparel, footwear and accessories that best suit a client’s taste, budget and lifestyle. The clients are then sent the items and they can buy the products they want to keep and ship back the additional items free of charge.
 
"Since day one, we've heard from Stitch Fix husbands, boyfriends, brothers and dads that they would love a Stitch Fix service for themselves," said Julie Bornstein, Chief Operating Officer of Stitch Fix. "After a year of research and months of testing and feedback from our beta program, we will now bring this easy, fun, and personalized shopping experience to men while continuing to pioneer new services for women. Not only will this revolutionize retail as we know it, but it will provide an exciting source of growth for our brand partners within the apparel industry."

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CEO Katrina Lake founded Stitch Fix in 2011 to help men and women discover new clothing and accessories options. The San Francisco-based company employs 5,000 people across the US including 3,000 stylists. Stitch Fix plans to debut a plus offering in early 2017.