Stitch Fix expands product offering and sizes with Stitch Fix Plus

By

Obi Anyanwu

Published
Feb 24, 2017

Online personal styling service Stitch Fix is expanding its product offering and service once again, but this time for a new range of women’s sizes. The company announced on Tuesday the launch of Stitch Fix Plus, offering sizes 14W-24W and 1X-3X.

 
Stitch Fix partnered with the top Plus brands to launch its expanded styling service and size range. Brands such as Eloquii, City Chic, Kiyonna, Junarose Slink Jeans, and Universal Standard will be available on Stitch Fix Plus beginning February 27, as well as exclusive brands Market & Spruce, Pixley and 41Hawthorn.
 
"While it is very rewarding to be in the business of helping women and men look and feel their best, Stitch Fix's offering felt incomplete without being able to serve a more comprehensive range of women's sizes. Our Plus team invested a lot of time and resources in order to bring the same great client experience to life and we're thrilled to be able to offer a personalized styling service that is a broader reflection of American women today," said Katrina Lake, Founder and CEO of Stitch Fix. "We are thrilled to expand our service for everybody and every body — tall or petite, size 2 or size 24, bold or reserved, starting a new job, starting a family or starting fresh.”

75,000 women signed up on a waitlist to join Stitch Fix prior to launching the expanded service and product offering. The company also did years of research and development to make the expansion possible.
 
Stitch Fix Plus will be seamlessly incorporated into the existing brand and site experience. The website currently offers women’s sizes 0-16 and XS-XXL, maternity, petite and multiple lengths of pants and denim.
 
Stitch Fix in September launched Stitch Fix Men offering brands 7 For All Mankind, Scotch & Soda, Mavi, AG DL1961, JACHS and Penguin among others.