Published
May 17, 2016
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Stylecaster relaunch results in nearly 100% brand growth

Published
May 17, 2016

New York City-based company Stylecaster this week hit peak reach of 4.7 million unique visitors per month, a 92% increase since June 2015.


Stylecaster website - STYLECASTER


 
The online style destination experienced an end-to-end brand relaunch in January 2016, which included a new mission statement, logo, site redesign, shopping modules, video capabilities and an enhanced mobile experience. The relaunch resulted in a 115 percent rise in social media followers and a nominee for Best Fashion & Beauty Website by the 2016 Webby Awards.
 
In response to the relaunch, Stylecaster is collaborating with Tiffany, Neiman Marcus and other leading advertisers.

Stylecaster hired a new sales team, columnists, editors and contributors after hiring Jessica Tevas as Editor in Chief and Matt Rice as Publisher within the last 12 months. New team members include Creative Director Melissa Medvedich, formerly of Slam Magazine; Social Media Manager Mel Matzker who joins Stylecaster from Mashable; Fashion Editor Hilary George-Parkin, previously at Lucky Magazine and Lifestyle Editor Hannah Hickock who previously worked at Dr. Oz The Good Life Magazine.
 
Launched in 2008, Stylecaster delivers a daily forecast of need-to-know fashion, beauty, entertainment and lifestyle intel for millennial women. The company was acquired by SheKnows Media in August 2014.

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