Suki Waterhouse launches first-ever retail store in LA

Suki Waterhouse has launched her first-ever retail venture this past weekend, opening the doors of her brand Pop & Suki’s first pop-up shop in Culver City, L.A.

The pastel pink pop-up at Platform LA - Instagram: Pop & Suki

The brand, founded by model-slash-actress Suki Waterhouse, and her best friend, TV-presenter Poppy Jamie, took a themed approach to their pop-up shop – everything in the pop-up was a curated shade of cotton-candy pink.

The pastel-pink pop-up shop took over space in Platform LA: a former car lot turned shopping development that houses a selection of chic boutiques, restaurants, and retailers, including Linda Farrow,  Reformation, and Aesop.

The retail location will sell a selection of exclusive merchandise from the brand, like candles, pins, nail polish, and phone cases, all in the same pink hue. Waterhouse and Jamie also used the pop-up to launch Pop & Suki’s first collaboration with Away, a direct-to-consumer luggage company.

Waterhouse and Jamie launched Pop + Suki last September. The duo’s first collection saw a line of cheeky, pastel-themed accessories, like leather bags, leather tassels, delicate jewelry, and monogram keychains.

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Fashion - AccessoriesRetail