Swander Pace Capital acquires Swanson Health Products

By

Cassidy Mantor

Published
Jan 27, 2016

Private equity firm Swander Pace Capital announced yesterday that it completed acquisition of North Dakota-based Swanson Health Products.

Started in 1969, Swanson is a family-founded business that specializes in natural and health-oriented products including beauty, vitamins, food and other wellness consumer goods. It currently operates an eCommerce site and catalog business, and services customers in 51 countries through partnerships with global distributors.

“Swanson has established itself as the leader in online and catalog marketing of healthy living products,” said Corby Reese, a managing director at Swander Pace Capital. “The company is extremely well-positioned to take advantage of trends in healthy living, natural and organic lifestyles, and a more active, aging population. We look forward to partnering with the Swanson team to accelerate the company’s growth.”

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Swanson’s founder, Lee Swanson, is retiring but will remain available as a consultant.