Published
Jun 16, 2017
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Target enhances its mobile shopping experience with Cartwheel apps partnership

Published
Jun 16, 2017

Driven by consumer demand, Target is partnering with savings app Cartwheel to revamp its mobile strategy in an effort to make it easier to access Target's deals via one source versus two. This integration is positioned to be slow and seamless in anticipation of Cartwheel's future shutdown.
 

Target merges with Cartwheel apps to enhance its mobile shopping experience. - Reuters


The cartwheel app allows users to create a list of shopping deals to be used at checkout with an applicable barcode. The merger with Target (which is already in motion) will not alter this process, but thanks to additional mobile support, consumers only need to scan the barcode one time to simultaneously pay and obtain savings. It's been reported that Cartwheel has been downloaded approximately 40 million times, saving consumers close to a billion dollars—up $600 million from last year—which is no doubt a favorable statistic for the superstore.  

The integration of Cartwheel isn't the only measure Target is making to make its app more relevant. The discount retailer is also in the midst of making it easier to make mobile payments and is adding a real-time indoor store map to show users exact location and placement of Cartwheel deals—all of which will be implemented following the final transition of Cartwheel sometime this year. These features were previously not available on Cartwheel. The app may also become a portal for Target's upcoming next-day home delivery service, Target Restock, scheduled to launch with a pilot test this summer.  

While Cartwheel has not yet officially been shut down, it has been reported that Target will be notifying consumers to make the official switch via app notifications. Target is actually behind in its plans to revamp its mobile app strategy, following in the footsteps of other discount retailers such as CVS, Kohl's, Walmart and Ebay that have already combined the convenience of payment and saving features.

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