The Apartment partners with ShopStyle for Paris Fashion Week

By

Anne-Sophie Savenier

Published
Mar 4, 2015

For the 6th consecutive year, The Apartment is welcoming international influencers during Paris fashion week from France, the United States and the United Kingdom. The event will be organized for the first time in Paris in partnership with ShopStyle, the leading online fashion search engine.

From March 4-11, The Apartment is hosting bloggers, vloggers and social influencers, in a specially dedicated space featuring various hair and beauty workshops (Laura Mercier), as well as a culinary workshop with Caroline Bourgeois. 

There will also be a photo session with sets designed by Amelia Nymphéa and a “maison” brunch put on by influential bloggers.

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Finally, as part of its partnership with ShopStyle, The Apartment will offer an actual wardrobe for bloggers. Numerous pieces from various brands will be put at their disposition, allowing them to put together various off-the-wall looks, thus promoting ShopStyle during catwalks shows.

For ShopStyle, which already partnered with The Apartment at London fashion week, this will also be the opportunity to show off to bloggers the new features offered by ShopSense, its premium monetization platform for influencers.

With more than 10,000 members worldwide, ShopSense promises a tool to monetize blogs and social media presence by generating a regular income.