The Collective partners British High Commission for ‘Luxury is Great’ campaign

By

Maverick Martins

Published
May 25, 2017

The Collective, a luxury retail chain, has collaborated with the British High Commission to partner with their ‘Luxury is Great’ campaign.

The Collective is a super-premium lifestyle retail chain by Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo.

This campaign is part of the Great Campaign that is currently being undertaken by the British High Commission in a bid to foster trade and beneficial relations between both the countries.

The month-long partnership, to promote British brands at the retail chain, will conclude on June 15, the company said in a statement.
 
Internationally acclaimed designers and brands such as Ted Baker, Fred Perry, Hackett London, Alexander McQueen and Simon Carter find a place at The Collective.