The Joe Fresh Centre welcomes new cohort

By

Jennifer Braun

Published
Dec 7, 2016

Canadian business incubator, The Joe Fresh Centre for Fashion Innovation, announced on Wednesday that three new Canadian startups will join the Centre.
 
Located in downtown Toronto, the centre develops and funds emerging Canadian fashion-inspired businesses through the Fashion Zone at Ryerson University.
 

The three new Joe Fresh Innovators include: Sidebuy, a technology platform that enables fashion and lifestyle brands to discover influencers, automate promotional campaigns and measure marketing campaigns; Adrenalease Inc., an apparel company that engineers Posture Performance Apparel; and Nudy Patooty, another apparel company that produces transformative undergarments for getting rid of sweat before it stains or damages clothes.
 
"The third wave of innovators truly showcases the diversity of the fashion industry," says Robert Ott, Executive Director of the Joe Fresh Centre for Fashion Innovation, in a news statement. "Together with Joe Fresh, we are working with startups from all aspects of the industry to ensure they succeed in the long term."

As a Joe Fresh Innovator, members of the new cohort will receive access to start up funding of up to $50,000, a dedicated working area, mentorship and networking opportunities with Joe Fresh and Ryerson leadership teams, and more.

Applications for the next cohort will open in January.