Published
Nov 28, 2016
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The RealReal opens first-ever pop-up

Published
Nov 28, 2016

Luxury consignment company The RealReal announced on Monday the opening of its first-ever pop-up shop in the SoHo neighborhood of New York City.
 
The brick-and-mortar shop will be open December 1st through the 15th for the holiday season and will be located at 79 Green Street.
 

The RealReal opens pop-up in Soho. - facebook.com/TheRealRealPage


"This is the first time The RealReal will have a retail storefront which will bring the brand's core principles and aesthetic to a physical space," says The RealReal CEO and Founder, Julie Wainwright, in a news statement. "The RealReal has a significant customer and consignor-base in New York and the holiday season is the perfect opportunity to offer The RealReal's luxury experience and one-of-a-kind products in an immersive way."
 
The pop-up will feature a selection of luxury consigned items tailored to New York City's eclectic shoppers. Items will include women's and men's fashion, fine jewelry, collectable watches, as well as fine art and curated home furnishings. The pieces will be from a selection of household names such as Chanel, Hermès, Gucci, Celine, Proenza Schouler and Yeezy.

The RealReal’s staff of gemologists, art curators and authentication specialists will also be available on-site to help customers learn about the authenticity of products and provide insight into pieces from the heritage brands.

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