86 096
Fashion Jobs
RALPH LAUREN
Associate Manager
Permanent · HERSHEY
A & F
Abercrombie & Fitch - Assistant Manager, International Market Place
Permanent · HONOLULU
A & F
Hollister CO. - Brand Representative, Galleria at Tyler
Permanent · RIVERSIDE
FOOT LOCKER
Director of Safety (Supply Chain)
Permanent · CAMP HILL
LEE
PT Keyholder, Estero, FL
Permanent · ESTERO
URBN
Free People: Merchandise Planning Manager
Permanent · PHILADELPHIA
URBN
Free People: Senior Merchandise Planner
Permanent · PHILADELPHIA
KOHLS
Operations Supervisor - Weekend Overnights
Permanent · EDGEWOOD
KOHLS
Full-Time Loss Prevention Officer
Permanent · SOUTH BURLINGTON
ADIDAS
Key Account Manager: Athletic Footwear
Permanent · PITTSBURGH
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · GOSHEN
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · NAPLES
KOHLS
Shift Leader/Operations Manager - Weekend Night Shift
Permanent · PATASKALA
AMERICAN EAGLE OUTFITTERS
Aerie - Merchandise Leader (Part-Time) - us
Permanent · POOLER
AMERICAN EAGLE OUTFITTERS
ae - Merchandise Leader (Part-Time) - us
Permanent · MURFREESBORO
AMERICAN EAGLE OUTFITTERS
Aerie - Merchandise Leader - us
Permanent · KAPOLEI
NAVY EXCHANGE
Buyer (Level i) - Beauty Care
Permanent · VIRGINIA BEACH
NAVY EXCHANGE
Buyer (Level i) - Pet
Permanent · VIRGINIA BEACH
GAP INC.
Asset Protection Service Representative - Harlem Usa
Permanent · NEW YORK
GAP INC.
Asset Protection Coordinator - Mount Vernon Plaza
Permanent · ALEXANDRIA
BANANA REPUBLIC
Associate Art Director, Photo Studio
Permanent · SAN FRANCISCO
ECCO
Third Keyholder
Permanent · SAN FRANCISCO
Published
Jul 26, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

The diamond industry is looking to strategically target millennials

Published
Jul 26, 2017

While the diamond industry is anticipated to flourish in the near future based on demand from the U.S., India and China, major retailers are preparing to tweak growth strategies in an effort to meet the demand of the millennial consumer.

Diamond retailers are preparing to target the millennial market. - De Beers


Despite the fact that retailers see millennials as key players in the future, a 2016  Diamond Insight report from De Beers indicated that as a whole, millennials in the U.S., China, Japan and India already spent close to $26 billion on diamond jewelry in 2015.

It’s no secret that retail news suggests millennials have different shopping behaviors and product interests and are more tech-savvy than generations before them—all key factors for the diamond industry to consider when putting together their marketing plans for the next several years.

One potential monkey wrench that diamond retailers may face is that millennials are more concerned with the environment and ethics than whether or not a diamond was sourced the traditional way. This sustainable dedication has prompted millennials to become more interested in laboratory-grown diamonds. Along with being more socially responsible, these non-natural rocks are known for having fewer impurities and defects.

Retailers are already preparing for this challenge by instituting the Diamond Producers Association, which has been promoting a “Real is Rare” campaign to bring back the appeal and awe of natural stones. According to many industry professionals, Lab-made rocks should be considered a niche-market, thus going by the theory that there’s something for everyone.

Copyright © 2024 FashionNetwork.com All rights reserved.