87 176
Fashion Jobs
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · CLERMONT
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · DACULA
KOHLS
Technical Project Manager, Remote
Permanent · MENOMONEE FALLS
NAVY EXCHANGE
Vending Operations Clerk PT
Permanent · FALLON
NAVY EXCHANGE
Director, Facility Design %26 Construction
Permanent · VIRGINIA BEACH
NAVY EXCHANGE
Buyer (Level i And Level II) - Various Categories
Permanent · VIRGINIA BEACH
SPECIALIZED
Brand Development Manager - Michigan
Permanent · LANSING
ECCO
Third Keyholder
Permanent · ELIZABETH
ECCO
Third Keyholder
Permanent · LAS VEGAS
ECCO
Sales Manager - National Accounts (Remote)
Permanent · LONDONDERRY
ECCO
Third Keyholder
Permanent · ROSEMONT
LULULEMON
Community Specialist | Summit, Springfield Ave
Permanent · SUMMIT
LULULEMON
Expeditor | Cherry Creek
Permanent · DENVER
LULULEMON
Community Specialist | Friendly Center
Permanent · GREENSBORO
NORDSTROM
Customer Service Representative - Hillsdale Shopping Center
Permanent · SAN MATEO
NORDSTROM
Retail Stock - Mercer Mall Rack
Permanent · LAWRENCE TOWNSHIP
NORDSTROM
Manager- Service Experience- Baton Rouge Mall Rack
Permanent · BATON ROUGE
NORDSTROM
Retail Stock - Sugar House Rack
Permanent · SALT LAKE CITY
NORDSTROM
Asset Protection - Agent - Aventura
Permanent · AVENTURA
NORDSTROM
Retail Stock - Northwoods Rack
Permanent · SAN ANTONIO
NEIMAN MARCUS
Business Manager Tom Ford, Beauty (PT, 35 Hours) - FT. Worth
Permanent · FORT WORTH
NEIMAN MARCUS
Sales Manager, Designer Rtw
Permanent · CORAL GABLES
Published
Nov 9, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Tiffany & Co. opens Blue Box Cafe retail concept

Published
Nov 9, 2017

Tiffany & Co. is offering its millennial customers the ultimate Breakfast at Tiffany's experience with the opening of its new Blue Box Cafe on the fourth floor of its New York flagship.

Tiffany & Co.


It is the retailer's first retail concept in this style and is designed to offer millennial customers the experiential retail they reportedly crave. While Nordstrom, Bloomingdale's and other department stores have operated cafes for decades, Tiffany & Co. is advantageously positioned to play its cafe off of the iconic 1961 Audrey Hepburn film, Breakfast at Tiffany's.

According to Tiffany & Co. chief artistic officer Reed Krakoff, the goal of the new space is to convey to consumers a modern luxury experience. Krakoff said in a statement, "The space is experimental and experiential — a window into the new Tiffany."

The Blue Box Cafe is, not surprisingly, painted in hues of Tiffany blue, with walls, chairs and dishes in the same shade. Instead of art on the walls, display cases are carved out for full brand immersion. The new Blue Box Cafe sits on the same floor as the luxury jeweler's new home and accessories department, all with a view of Central Park. Baby, vintage books and sterling silver goods departments are adjacent to the cafe.

The Blue Box Cafe is the first project unveiled by the retailer's new leadership team. In October, former Diesel CEO Alessandro Bogliolo took over as CEO and Ralph Lauren exec Roger Farah became the brand's Chairman as a result of pressure from event-driven investors Jana Partners.

Tiffany has not been immune to the changing retail landscape. Marriage rates are declining and the consumer has shown an increasing interest in synthetic, sustainable and conflict-free diamonds and gemstones marketed by relative newcomers to fine jewelry. Comparable store sales in the Americas fell last quarter due in part to low tourist spending, but with leisure and restaurant spending set to increase, it is anticipated that the café will boost sales and footfall.

The Blue Box Cafe opens this Friday, November 10. It will be open the same hours as the store on Fifth Avenue.




 

Copyright © 2024 FashionNetwork.com All rights reserved.